Over the past few years, Instagram widgets have climbed the ladder of success tremendously due to the benefits received by businesses after using them.
Brands and marketers have constantly been looking for ways and means to increase their brand’s visibility and awareness and to overall improve their marketing efforts.
When it comes to Instagram widgets, there are numerous options available online, offering different features. However, as a brand, you need to make sure that you shortlist the one that offers the best features. If you are a brand and are looking for a responsive Instagram widget tool, then you are at the right place.
In this post, we will be highlighting the features that you need to take into consideration so that you make the most of this strategy.
Without any further ado, let’s delve into the features right away!
Features To Look Out For While Shortlisting An Instagram Widget
1. Design & Personalization
While content is of utmost importance, presenting it attractively takes its effects to another level. Hence, whenever you shortlist an Instagram widget tool, make sure that it offers a variety of customization and styling options to its users to enhance its impact.
Shortlist a tool that offers a wide array of design options to the users for increasing the impact and effectiveness of the Instagram widget.
2. Content Moderation
With a user base of over 500 million daily active users, Instagram is full of a huge variety of content. While some users praise and vouch for their preferred brands and products, there are a large number of Instagram users who may troll brands and post nasty content unnecessarily.
Moreover, your brand website is a major point of interaction between your brand and potential customers and needs to have appropriate content. Hence, keep in mind that the tool offers a content moderation panel with a profanity filter to remove any unwanted or inappropriate content from the Instagram widget.
3. Real-Time Updates
Instagram is a platform where the users post content every few seconds. Updating content on the website manually can be quite time-consuming and daunting. Hence, it is crucial to shortlist an Instagram widget tool that offers automatic updates.
Make sure that you go through the features of the tool and shortlist the one that offers instant real-time updates on the Instagram widget.
4. Insightful Analytics
Simply embedding the Instagram feeds on the website is not enough. You need to keep track of the performance of the widget once you embed it on the website. Always use an Instagram widget tool that offers advanced analytics like total impressions, number of clicks, number of engagement rates, and many more details that provide insights for better analysis.
Moreover, the analytics feature lets the users optimize the widget if the performance of the widget does not offer the desired results.
5. Supports All CMS Platforms
One of the important features that you need to take into consideration is that the tool is compatible with all the website-building platforms. The tool should support all the major CMS platforms like Wix, WordPress, Squarespace, Shopify, etc.
The compatibility of the Instagram widget tool with these platforms would make the process much more seamless and easy for you.
Bonus – Advantages Of Embedding Instagram Feeds On The Website
If you are wondering how this strategy would benefit your brand website, then you make your way to the end of this section.
• Increase the engagement on your website
Website engagement has been a primary concern for most brands and businesses. It is a known fact that Instagram users find the platform extremely engaging. They love scrolling through their feeds.
Embedding Instagram feeds on the website gives your users a sneak-peek into super engaging content that would work brilliantly to engage the website visitors for a long duration of time.
• Enhance the overall look of your website
The overall design of your website plays a crucial role in leaving a positive impression on your website visitors. Even though the content works primarily to keep the visitors hooked, a website with a boring design can be quite off-putting for the visitors.
Instagram feeds have a striking presence and would work amazingly well to bring more charm and vibrancy to your website resulting in a more enhanced look.
• Build social proof of the brand
In today’s digital world, customers believe what they see. More than 80% of potential customers trust the recommendations of other customers much more than the brand’s promotional content. Therefore, it is important to build social proof reflecting that your customers are liking your products.
The massive user base of Instagram lets the users post a variety of content around brands and products they vouch for. Furthermore, embedding this content on the website would motivate your potential customers to make purchases leading to more sales and conversions.
This brings us to the end of this post and you are now well acquainted with the list of features you need to tick off your wishlist while shortlisting your preferred Instagram widget tool!
Make sure to leverage this list and you will surely be set to attain greater heights.