A custom logo design that becomes iconic is often simple and pleasing to one’s eyes. Globally recognized companies’ logos are so simple that they make non-designers and newbies in the designing world think that such logos are easy to create. The well-designed and inspiring logos you come across on regular basis are the results of consistent hard work and a highly creative approach. Experienced logo designers understand the science of logo design and always come up with a perfectly balanced logo. The viewers don’t understand the effort and creativity that designers put into creating an inspiring logo.
However, hiring a professional designer is not always the only option, as most startups have pretty tight budgets or already have an outstanding logo design. So, no matter what is your decision, you need to consider the following design rules before you start creating a logo for your brand.
Tips to Follow Before Creating a Logo
Get Some Inspiration
These are the small, simple details that make a logo great and exciting. Today, designers have plenty of choices when it comes to select design elements for creating a custom logo design. More choices make decision-making difficult. So, to pick up the great design elements, you need to limit your choices.
The best way to do so is to get some inspiration from the logos of leading brands and designers. Download the logos of your favorite brands and the ones that inspire you a lot. Once you have a collection of the most inspiring logos, start noticing details and placement of every single element included in a logo.
Custom or Ready-Made? Make It Clear!
When you have the option of creating a logo in five minutes, it makes you confuse that whether you should invest in a professional logo design agency and get a unique custom logo design or just create a logo using any DIY logo maker. Therefore, it’s imperative to make a decision and stand by it.
DIY logo makers are the platforms that allow non-designers and startups with tight budgets to create logos within minutes using pre-designed templates. The best part about them is most of them are free. On the other hand, hiring a professional designer and making a logo from scratch helps you create a unique image of your brand in the target marketplace.
Customize the Template
If you have decided to create with an online logo maker, choose the platform that has a huge library of editable templates. The more you customize the template, the better it will be for your business and brand image. In this way, you can reduce the chances of clashing with a business that might have used the same template for its logo.
So, when you find a platform offering a variety of logo templates, start exploring them and pick the one that suits your business idea. Once you pick the template, start tweaking it like change the fonts and colors, or adjust the elements. Don’t stop making changes in the template until it turns into a design that you’re wondering about.
Arrange the Text Smartly
If you are thinking about creating a combination mark logo for your brand, you need to design it smartly. For those who don’t know about combination marks, it is a logotype that includes both text and icon or mascot.
So, before you start working, you need to get some inspiration from brands like Burger King, Amazon, Dorritos, Addidas, and anyone that inspires you. Brainstorm your mind like a pro and then decide where you should insert a text in your custom logo design; whether it should be in between the icon like Burgen King or below the symbol like Amazon.
Select the Right Software
Before you begin the logo design process, you need to understand that you can’t produce high-quality logos with software that are not purely for designing purpose. For instance, if you are planning to create a logo using Microsoft Paint or Powerpoint, you should know that the quality of your logo will get dropped if you do too much editing.
Therefore, if you want top results, you should get started with software that considers scalable vector files. These files allow you to create logos that can be easily adjusted on any medium. We suggest you create a custom logo design for your brand using software like Adobe Illustrator, Adobe Photoshop, or CorelDraw. You can also go with Canva if you want the best results quickly.
Sketch Your Ideas on Paper
Want to create a unique logo from sketch? The smart way to begin the design process is to sketch your ideas on paper instead of directly start working on software. Don’t worry about your drawing skills because you are putting your ideas on paper to show the world your sketching skills. You are doing this to make the real work easier for yourself and come up with a perfectly balanced design.